The first process of strategy implementation is typically establishing a clear vision and mission for the organization. This involves defining the purpose of the organization (mission) and its long-term goals and aspirations (vision).

1. Vision – The vision outlines where the organization aims to be in the future. It should be ambitious, inspiring, and provide a clear direction for the organization to strive towards.
2. Mission – The mission defines the fundamental purpose of the organization, including its core values, target customers, and the primary products or services it offers. It answers the question of why the organization exists and what it seeks to accomplish.

By establishing a clear vision and mission, organizations provide a foundation for strategy implementation. These statements serve as guiding principles that inform decision-making and align efforts across the organization toward common objectives. They provide clarity and motivation for employees and stakeholders and help ensure that strategic initiatives are in line with the organization’s overall purpose and direction.