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Service marketing involves a set of unique concepts and principles that differentiate it from product marketing. The 7Ps framework is commonly used to describe the key elements of service marketing. These 7Ps…

In marketing, services refer to intangible offerings that fulfill a customer's needs, often involving expertise, skills, or solutions. Unlike physical products, services cannot be touched or held but are experienced or consumed.…

The Four P's and Four C's are two different marketing concepts used to understand and address various aspects of the marketing mix. They are as follows: The Four P's of Marketing: Product:…

The core principles of marketing guide organizations in understanding and effectively meeting the needs of customers while achieving their business objectives. While there may not be a universally agreed-upon set of seven…

In marketing, the "7 Ps" and the "4 Cs" are two different frameworks that are used to understand and address various aspects of marketing strategy. Heres a break down for each of…