The first rule of strategy, often attributed to renowned military strategist Sun Tzu, is: “Know thyself.” This principle emphasizes the importance of self-awareness and understanding one’s own strengths, weaknesses, capabilities, and limitations before engaging in any strategic endeavor. In business contexts, this rule highlights the significance of conducting thorough internal analysis to assess the organization’s resources, competencies, and competitive advantages. By knowing oneself, organizations can better identify strategic opportunities, anticipate challenges, and develop strategies that leverage their strengths to achieve success.